Managing your time as a blogger can be tough. These time management tips for bloggers will help you sort out where to spend your time to make the most impact!
If you’re like me, you can get easily distracted by all the “other” tasks that surround blogging and lose track of the ones that really matter.
It’s a common dilemma that many bloggers face, especially when there is a family or full-time job in the equation.
But really, when you know what to prioritize, you can get all your blogging work done in just a few hours a week!
Below is a condensed excerpt from my book “The Family Blogger: Running a Successful Blog without Sacrificing Family Time”. It will walk you through the time requirements for each “standard” blogging task, give some time management tips for each point, as well as help you determine which areas are most important for your blog.
Read more about The Family Blogger here!
POST INDEX
Below is an index of this entire post. Reading the whole post will help you the most, but if you want to jump around, use these links!
Each section has tips for time management for the topic.
- Time Management Tips for Bloggers Intro
- Writing Quality Posts
- Editing Images
- Responding to Comments
- Responding to Emails
- Writing Newsletters
- Creating Products
- Recording Videos
- Time Schedule Worksheet
Time Management Tips for Bloggers
I’ve listed out how long each blogging task “should” take you so that if you know you only have 2 hours per week to work on the blog, you’ll be able to choose the things that make the most impact on your page views and income.
If you are trying to hit most of the things on this list, you are looking at about 5-20 hours per week of blogging and blogging related tasks, depending on how many posts you write per week and how much you are promoting your content.
However, remember that not everything on the list is 100% necessary and that prioritizing is a good thing!
Prioritize the areas that bring in page views and money first, then worry about the rest from there, depending on how much time you have available.
For example, if 80% of your page views come from Pinterest, then you can’t cut that! You need to keep working Pinterest, but Facebook, Instagram, and Twitter can go.
Also, if Pinterest is 80% of your traffic, then be sure to check out how to work SEO into your posts to increase organic traffic in just 5-10 minutes per post.
Take a look at your income and page views – determine WHICH tasks are really contributing to those numbers and then prioritize those tasks.
Average Time Needed for “Standard” Blogging Tasks
Writing high-quality content can’t be rushed, you need to allow yourself enough time to create content that people will read and share if you want your blog to be successful. However, these are great time management tips for making sure you are spending your time well and not getting bogged down in the details…
Writing Quality Posts
Writing high-quality content can’t be rushed, you need to allow yourself enough time to create content that people will read and share if you want your blog to be successful. However, these are great time management tips for making sure you are spending your time well and not getting bogged down in the details…
Don’t get hung up on which topics are best as every site has something different to offer. Instead, focus on enriching your reader’s life with your content!
Write your entire post first, then create the images, THEN check this list to make sure you’ve done everything you need to before publishing.
Finished Post Checklist
Here are the things you need to make sure EVERY SINGLE post has before you hit publish!
- At least 350 words (over 1,000 words is better and will help you rank higher in Google searches, but 350 is a good minimum).
- At least 2 images. Make sure all images are at least 600px wide.
- 1 Image for Pinterest (see examples here)
- 1 “featured” image that is 400x266px
- Affiliate links for products mentioned.
- Backlinks to related posts within your site.
- A related post recommendation at the bottom (I like to use the Content Views plugin for this in WordPress).
- Proofread for spelling and grammar (including text on photos).
Time Requirement per Post
This process does vary from blogger to blogger. Some like to write a short and sweet 350 words, while others average 1,500 words per post.
However, in general, regardless of your writing style, 1 hour per post is a reasonable estimate for just writing the content.
Add another 20 minutes to this for adding applicable affiliate links to the post, and another 10 minutes to link all appropriate relevant posts from your own blog.
Time Management Tips:
Jot down content on your phone and email it to yourself as you go through the day. I’ve often written up the bullet points for a new post while standing in line and the grocery store. Then once I’m home, I can flesh out the post more fully, but I don’t have to remember my thoughts from earlier!
Total: 1 hour 30 minutes PER post
Editing Images
Again, this depends on the blogger, but on average each post is going to require at least 3 images…
- A “Pinterest style” image: see examples here. The size I recommend is 700 x 1500px.
- A Facebook image: 700 x 364px
- A Featured image: 400 x 266px (this can also be used as a recipe image for your recipe plugin if you write about food!)
In addition to those images, you may find that DIY projects need more pictures.
Time Management Tips:
A great way to reduce the time spent on this part of blogging is to create a template for your Pinterest image (2 images with text in the middle), then crop the Pinterest template for your Facebook and Featured images.
This usually takes me about 20 minutes per post, but a more realistic number until you have your templates down is about 1 hour per post.
Total: 1 hour PER post
Responding to Comments
This is going to depend on your readership. It took me 2 years before I started getting consistent comments on my blog every day. What I would recommend is looking at your last month, finding how many comments you had, and allowing about 2 minutes per comment.
Time Management Tips:
This task could be cut completely if time is short. Or you could disable comments on your blog altogether. I know many bloggers who are leaning this way…
Total: 2 minutes PER comment (optional)
Responding to Emails
Depending on your subject matter, responding to emails may be a lengthy process. For me, each email I respond to can take up to 30 minutes! But the average seems to be about 7 minutes per email.
Time Management Tips:
One trick for keeping this task from overtaking your life is to set up an autoresponder message. Here’s what I have set up…
“Hi there friend!
I just wanted to let you know that I got your email! Due to the high number of emails I get every day, and the time I like to take with each person, response time is changing a bit. Every email will be read and responded to, but it may be a few days, so hang in there!
If you are emailing me about an infographic or a guest post, thank you but I am not interested at this time and please remove me from your list.
Otherwise, you will hear from me soon! Here are a few posts that answer frequently asked questions, if you’d like to check them out!
How we make over $5,000 a month ONLINE while homesteading
How I retired my husband with my blog
Sign up for my blogging newsletter for the best tips every Wednesday!
Thank you again and we will talk soon!
Victoria
That simple email frees me from the feeling that I need to respond to emails right away, when I may not have 2-4 hours to get back to everyone in the way I normally would! Rather, I can sit down 2-3 times a week and respond in bulk at a pre-determined time.
Total: 7 minutes PER email (optional)
Social Media Tasks
Promoting your blog content is a MAJOR part of blogging, so these tasks are just as important as writing high-quality content.
Make sure that you are spending time getting your content in front of the right people each week so that your page views and income will continue to grow. I would recommend focusing on them in the order that follows… unless you are getting high traffic in a different order.
If you are pinning manually each day (actually logging in to Pinterest and pinning live) set aside 10 minutes a day for this task.
If you are scheduling your pins in advance with a Pinterest scheduler like Tailwind, set aside 30-45 minutes per week.
Time Management Tips:
If you want to pin manually, pin 5-6 pins (a mix of your own and others) first thing in the morning. Another 5-6 in the afternoon, and 10-12 around 8pm. Keep a close eye on the time and don’t get “sucked into” Pinterest for too long!
Check out this awesome course if you want to know more about advanced Pinterest techniques!
Total: 10 minutes a day or 30-45 minutes per week
Facebook is an interesting beast. It can be an amazing traffic-driving tool if used correctly.
I joined this free Facebook group for growing your Facebook page and it’s helped me a lot! Join the group and watch all the videos for free!
I cut Facebook if I need to save time during the week. Engaging with fans is wonderful, but if you are low on time, focusing on page views and income needs to be top priority!
Time Management Tips:
Create a spreadsheet with a column for each day with time slots along the side. Then create a master list of links to pull from and just copy/paste them into the available time slots.
Once you have your schedule filled out you can copy/paste it onto your Facebook page and mass-schedule them more easily!
Total: 2 hours a week at first, 30 minutes a week after some practice. (optional)
Instagram can end up taking a lot more out of your day than you might realize. Between finding the perfect shot, the perfect filter, and the perfect hashtags, it can take up to 30 minutes just to share a single photo every day!
Time Management Tips:
Combat this by taking photos in batches (don’t try to find one every day to share fresh), editing them, and planning out your hashtags in a note on your phone. Then all you have to do is once a day go into Instagram to copy and paste in the hashtags, add a description, and post!
This also allows you to save time by doing it all at once.
NOTE: Instagram is the first thing that gets cut for me when I’m low on time. I don’t see a lot of traffic from it, so while it’s a fun platform, I don’t prioritize it above posts and Pinterest.
Total: 1 hour per week for 7 photos (optional)
If you want to grow your Twitter audience, spending about 15-30 minutes a day there, interacting with your followers and others in your niche, is a good place to start.
Time Management Tips:
You can set up Facebook posts to automatically post to Twitter as well. While it’s not the best option for growing your Twitter audience, it is a great way to have a presence there without having to devote extra time to the platform!
Total: 15-30 minutes per day (optional)
Extra Blogging Tasks
Once you have your active blogging and social media tasks, if you have time left over, here are the extra blogging tasks to work on.
Writing a Weekly Newsletter
This is a task that helps build a loyal readership who visits your site often and really cares about what you have to say.
So writing a weekly newsletter is a great thing to do, in general. But don’t let it be the straw that broke the camel’s back. If you have time, write one. If you don’t have time, skip it.
If you don’t have a newsletter set up yet, ConvertKit is what I use and it’s free up to 2,000 subscribers! To gain more subscribers, create an appealing “freebie” that people have to subscribe to get.
Here’s the freebie I created that gained me over 10,000 subscribers in my first year of blogging!
At first, writing a newsletter will likely take you 2 hours per week. However, once you have a template set up you can write a newsletter in less than 30 minutes per week.
Time Management Tips:
Create a roundup post of related posts for your newsletter. This is like a custom-curated letter to friends that has a bunch of seasonal or timely content you know they will like! But it only takes a few minutes to pull together related content and right a few sentences about each post.
Once you’ve had your newsletter for a while, you can pull posts from the same week of the previous year and update them with additional content!
Total: 2 hours a week to start, 30 minutes once you get the hang of it (optional)
BONUS: I show you how to fully automate your emails for a YEAR in my training Truly Evergreen Newsletters
Creating a Product
This is one of the most important things you can do for your blog. People WANT to support your blog by making a purchase. I know it sounds odd, but they do! Make sure you have something for them to buy. Prioritize this step as much as you can.
NOTE: Creating a product can be all-consuming, so make realistic goals for when you are going to finish and how much time you can really devote to it each week.
Having created over 100 products now, I can say that in my experience, writing, creating graphics for, editing, and polishing a product shakes out to be about 10 minutes per page.
So if you’re writing a 10 page mini-book your time investment is going to be a lot less than if you’re writing an authoritative guide within your subject that is likely to be 100s of pages!
Time Management Tips:
Break down each task into 15-20 minute tasks. Write them in a Word Doc, or in your blogging notebook for easy reference. Then if you find yourself with a little extra work time you can knock a few out without having to remember what’s next!
Total: 10 minutes per page (optional, but important)
BONUS: Let me show you exactly how to quickly make products your readers will be begging you to purchase!
Recording Videos
If you are growing your Facebook page, you will find that creating videos helps you grow in the fastest way! But they can be time consuming.
Brainstorming, recording, editing, and polishing videos can take about 2 hours per 1 minute of finished video. Most videos will be between 50 seconds and 2 minutes.
I use Movavi to create square videos (which Facebook loves) and it’s the best option for an inexpensive yet powerful video editor! It also has a Mac and PC option.
Time Management Tips:
If you are able to, carve out 2 hours for just recording. Shoot 2-4 videos and then schedule editing for a different time.
Total: 2 hours per 1 minute of finished video (optional)
Time Schedule Worksheet
Now that you know how much time you need for each task, and which tasks are the most important for you, grab The Family Blogger Guide and make sure each task has a time slot where you and your family both agree the time is available!
Even More Blogging Growth:
Ready to grow and learn? Here are 3 courses you can take at your own pace that will help you achieve your blogging goals quickly!
- Crystal Clear SEO – Grow your SEO rankings with ease!
- Truly Evergreen Newsletters – Set your newsletter up with simple automation that will free up your time and grow your reader loyalty!
- Crystal Clear Products – Create and sell products that your readers will THANK you for!
Mike says
Hi Victoria, I really like the way you broke down the elements into time blocks. I find that usually my posts take 3 to 5 hours from first word typed until “publish”. There are so many things that need to go into a quality post these days. Sometimes i wish I could just type, proofread, and publish but it’s so competitive. We need to really entice readers to stay in one place and read. Keep up the good writing! – Mike
Victoria says
Hey Mike, I definitely agree! Each piece of content needs to have so much work behind it that it can seem overwhelming. But with time and practice it does get easier, which I’m sure you have found too 🙂